You know this is exhilarating and scary at the same time;
you’ve never been this busy or this happy in your life. Such opportunities!
If you do not already have the legal structure of your enterprise established, you will
want to talk with an attorney and an accountant right away. Learn the advantages and disadvantages of such structures as Sole
Proprietorship, Limited Liability Partnership and Corporation. Your accountant can explain them to you; your attorney can
affect them for you.
You need basic business tools, including business cards and a web
site. You’ve got to have a marketing plan, a bookkeeping system and a sales strategy. You’ve got to decide what
you’re good at and what you want to let others do – employees, consultants or independent vendors. You may need
a virtual assistant, a graphic designer, a web developer, an IT expert, a sales genius, a writer or a social media expert
– or all of them!
Advice
from a well-known VC investor: hire
the best team you can find to meet all the critical needs of your enterprise; do not hire your best friends, your neighbors,
or your in-laws, unless they have the exact skill sets you need and you write an iron-clad contract with them, drawn up by
your attorney. If we can be of help to you,
call us at 770-455-8088, or send me an e-mail.
The Oliver/Sorano Group, Inc,
is a business development consultancy established in 1980. It supports clients in a variety of industries with marketing,
PR and social media advice and services.
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